Too good to be true... A complete hosted website for pennies. It seems like a great value, but with many things in life you get what you pay for, and Siteground customers are learning that the hard way as Google has in the past week began dropping Siteground hosted sites from its indexes.

Some users have reported losses in the tens of thousands in just a few days time.

It's a steep drop-off for what only a couple years ago was one of the best options for hosting a WordPress website, but it provides two valuable lessons to businesses who continue to rely more and more on their website as a viable marketing and business development lead generation tool.

Lesson 1: Iterate and Improve

Much like anything in life, web hosting doesn't improve by making it to the top then resting indefinitely. Technology continues to change and evolve as do the needs/wants of users. You can't just set it and forget it with your website. You need to be actively monitoring, updating and evaluating all aspects, including your hosting solutions. It's one of the reasons at Burble we are constantly looking at best practices for security and performance and updating our server stack accordingly.

Lesson 2: You get what you pay for

Cut rate pricing seems great when comparing on limited information, but buying hosting is like buying a car. Two models may look nearly identical on the surface, but there are a lot of bells and whistles hidden that you won't see if you don't know what to look for.

  • Is this a shared space or a dedicated environment?
  • What security protocols are in place to keep my site safe from neighboring sites?
  • How flexible is the service if an issue occurs with the DNS, the server, the stack?

Your website is your 24/7 storefront. It's the first chance for a first impression with most consumers, even for businesses that rely on little or zero eCommerce. Make sure you've got a plan in place to ensure its presence and performance stay true.